About The Gen Creative

In an era where AI can generate more work in seconds than a creative once did in months, the real question isn’t what can AI do?—it’s what do you do with it?

The Gen Creative is your guide to staying human in an AI-saturated world. We’re not here to hype tools or push quick prompts. We’re here to help you build the judgment, workflows, and creative confidence to direct AI—so it amplifies your work instead of replacing it.

Our Philosophy

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Think First. Prompt second. Stay human

The Gen Creative

AI is accelerating fast. But the creators who thrive won’t just use the latest tools; they’ll cultivate the uniquely human skills—taste, synthesis, empathy, and context—that AI can’t replicate. We believe in pairing intentional thinking with powerful technology to create something better than either could alone.

What We Deliver

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  • Strategic Insights → Position your human skills as competitive advantages

  • Practical Workflows → Real examples of how top creators direct AI to ship projects faster and smarter

  • Filtered AI News → Only what matters for creative professionals, stripped of hype

  • Creative Business Advice → Guidance for freelancers, founders, and teams navigating AI-driven markets

  • Community Showcase → Highlighting projects where analog thinking and AI collaboration merge

  • Opportunities → Remote jobs and roles where AI-aware creative skills are in demand

Who We Serve

  • Designers, artists, and writers who want to strengthen—not outsource—their creativity

  • Entrepreneurs and builders seeking sharper, faster creative execution

  • Teams integrating AI into daily workflows without losing their edge

  • Anyone curious about the future of creativity in the age of intelligent machines

Why Now?

After months of watching AI tools evolve, one trend is clear: the most creative people risk thinking less, not more. Too many are either avoiding AI out of fear or letting it do the thinking for them.

We’re building a third path: a system of creative training and frameworks that keep you confident, intentional, and irreplaceable.

Whether you join us for the weekly insights or start with our 7-Day Guided Journey, you’ll build the mindset and tools to stay ahead of the wave rather than being swept away by it.

Who we are?

Eric Verdeyen | Founder

An entrepreneur with a background in business, through various projects, Eric explores how humans can thrive in an AI-driven world.

After working with design and creatives throughout his career, he saw the need for professionals pair intentional thinking with powerful technology—building creative confidence in an age of automation —> The Gen Creative

Beyond publishing and media, Eric is also a game designer. Along with Artist in Residence Stephen Barany, he co-created Pirate Panic, a fast-paced card game of swashbuckling chaos and strategy (prelaunch.piratepanic.co).

His work spans medicine, investing, media, and product design, but the through-line is always the same: building systems where technology and creativity serve human flourishing—never the other way around.

Stephen Barany| Artist in Residence

An illustrator, author, and educator whose work blends whimsical imagination with intentional design. His art and writing invite children and adults alike into deeper concentration and hands-on creativity.

Stephen holds an MFA in Illustration and Visual Culture from Washington University in St. Louis and a Master of Divinity from the University of Notre Dame, where he explored the theology of creation and its role in design.

He currently serves as Assistant Professor of Visual Arts at Holy Cross College, teaching graphic design and interdisciplinary courses at the intersection of art and culture.

His debut children’s book, Alphabet Parade (Buildable Books, 2026), is a playful, alliterative journey through the alphabet—packed with whimsical vehicles, rich vocabulary, and interactive illustrations that reward curiosity and spark discovery.

At The Gen Creative, Stephen is our Artist in Residence, shaping how analog craft and digital tools intersect. Along with Eric Verdeyen, he is also the co-creator of Pirate Panic, a fast-paced new card game of swashbuckling chaos and strategy (prelaunch.piratepanic.co).

Join Us

Creativity is at a turning point. The choice isn’t between human or machine—it’s how you combine the two.

👉 Subscribe to our newsletter to jump into the new format.
👉 Or start with the 7-Day Journey to experience the foundation.

Either way, you’ll end up stronger, more practical, and more human than the crowd still debating whether AI is friend or foe.