Today’s Creative Spark…

• Majority of Musicians Now Use AI in Their Creative Process, Study Shows

• The Pride and Joy of Creativity Is Alive and Well. What’s Slowly Dying Is How We Define and Teach It

• TikTok’s View on How Marketers Are Using AI to Improve Creative and Performance

• I Fixed My Bad Family Photos. Here’s How To Do It And When To Stop

• Watch: This Small Startups’s AI Video Model Just Put Sora 2 to Shame

AI is quietly rewriting the rules of creativity, letting humans dream bigger, create faster, and even question what it means to be truly original.

Read time: 5 minutes

Music

Majority of Musicians Now Use AI in Their Creative Process, Study Shows 🎶

Summary: A survey of over 1,200 musicians and producers shows that 87% use AI in some part of their creative workflow. AI assists in songwriting, instrumentation, mixing, mastering, artwork, and promotional tasks. Many musicians use AI to accelerate production, explore new ideas, or fill skill gaps. While full songs are rarely generated entirely by AI, artists often combine AI outputs with human creativity to produce polished, original works. This trend illustrates how AI is becoming a standard part of modern music production.

Five Essential Elements:

1. Widespread adoption: 87% of surveyed musicians use AI in at least one aspect of creation.

2. Diverse applications: AI is used for songwriting, instrumentation, mixing, mastering, artwork, and marketing.

3. Skill gap support: Artists use AI to complement abilities or create content quickly.

4. Partial song generation: Most musicians integrate AI-generated components rather than fully automated tracks.

5. Support for independent creators: AI helps solo or low-budget artists produce high-quality work without large teams.

Published: November 26, 2025

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Creativity

The Pride and Joy of Creativity Is Alive and Well. What’s Slowly Dying Is How We Define and Teach It 🖌️

Summary: This article argues that while AI tools are becoming common in creative fields, human creativity remains central. The piece critiques narrow definitions of creativity in education and industry and suggests that AI can be used to expand creative possibilities rather than replace human skill. By integrating AI thoughtfully, educators and creators can explore new ways to generate ideas, enhance workflows, and experiment without losing the human judgment and emotional depth that underpin creativity.

Five Essential Elements:

1. Human creativity remains central: AI is a tool, not a replacement for original thought.

2. Redefining creativity: Traditional frameworks for teaching creativity may need updating.

3. AI as enhancer: AI can suggest ideas and assist experimentation in creative workflows.

4. Emphasis on judgment: Humans retain decision-making power over which AI-generated ideas are meaningful.

5. Educational impact: Highlights potential for AI to reshape how creativity is taught and learned.

Published: November 29, 2025

Workflow by The Gen Creative

In each newsletter, the Gen Creative team puts together a practical creative workflow so you can get ideas of how to implement AI right away. Want to see more? Check them out here!

Marketing

TikTok’s View on How Marketers Are Using AI to Improve Creative and Performance 📱

Summary: The article examines how marketers on TikTok use AI to optimize creative campaigns and performance metrics. AI tools help generate content ideas, test variations of videos, and analyze engagement data to improve creative output. TikTok emphasizes that AI should support human creativity, not replace it, by providing insights and automation that free marketers to focus on strategy and storytelling. The platform also highlights responsible use of AI to ensure originality and avoid over-reliance on automated content.

Five Essential Elements:

1. Content optimization: AI generates ideas and variations to improve engagement.

2. Performance analysis: Tools analyze data to inform creative decisions and campaign strategy.

3. Human oversight: Marketers retain control over narrative, brand alignment, and creative direction.

4. Efficiency: AI reduces repetitive tasks, enabling faster iteration on content.

5. Responsible use: Emphasizes originality and avoids over-dependence on AI-generated content.

Published: December 1, 2025

Photography

I Fixed My Bad Family Photos. Here’s How To Do It And When To Stop 📷

Summary: The article reviews AI photo editing tools from Google, Adobe, and Apple. It tests features like lighting correction, facial adjustments, restoration of old photos, and background changes. Each tool has different strengths, from subtle improvements to creative transformations. The article emphasizes that while AI can improve photos significantly, over-editing may reduce the natural and emotional qualities of the images. Users are encouraged to use AI thoughtfully.

Five Essential Elements:

1. Image repair: Fixes lighting, clarity, and aged photographs.

2. Creative editing: Background swaps, object removal, and style adjustments are possible.

3. Tool comparison: Each platform offers unique strengths for restoration or creativity.

4. Mindful use: Over-editing can make photos look unnatural or change emotional context.

5. Ease of access: AI tools allow casual users to improve personal photos without advanced skills.

Published: November 30, 2025

Video

Watch: This Small Startups’s AI Video Model Just Put Sora 2 to Shame 🎞️

Summary: The article describes how Runway’s new AI video model Gen-4.5 improves realism in physics and object interactions compared to previous models. The tool produces more consistent rendering of movement, water, surfaces, and hair while following user prompts more precisely. The model enables creators to produce higher-quality video content efficiently. The article emphasizes that small startups can compete with established AI video products through innovative models.

Five Essential Elements:

1. Realistic physics rendering: AI generates accurate motion and interaction for objects and environments.

2. Prompt adherence: Video content closely matches user instructions.

3. Visual versatility: Supports multiple styles and cinematic effects.

4. Early adoption: Model is accessible through subscription and API for creators.

5. Competitive innovation: Demonstrates that small companies can challenge major players in AI video.

Published: December 1, 2025

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See you next time!

Creativity depends on clear ideas and careful edits. 🎨📚 AI assists with the edits by organizing visuals, leveling sound, and cleaning up writing. 🖼️🎛️✏️ It offers quiet help that supports the work. 📄🔎

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