Today’s Creative Spark…

• Website Builder Wix Unveils Wixel, an AI-Powered Visual Design Platform

• AI Image Generator Turns Text Prompts Into Custom Visual Creations

• Google’s AI image-to-video generator launches on Honor’s new phones

• Figma introduces ‘vibe-coding’ AI software design feature

• Wix takes on Canva and Adobe with new free visual design platform

What if the line between your ideas and their creation disappeared—because AI can now build, design, and animate directly from your thoughts?

Read time: 7 minutes

Website Building

Website Builder Wix Unveils Wixel, an AI-Powered Visual Design Platform 🧑‍💻

Summary: Wix expands beyond website building with Wixel, an AI-powered visual design platform that democratizes professional-grade creative tools for everyone. Users can instantly remove backgrounds, generate custom images, and create polished designs regardless of expertise level. This strategic "freemium" offering enters a competitive space dominated by Adobe, Canva, and Figma.

Five Essential Elements of the Article:

1. Design Democratization: Makes high-end creative tools accessible to anyone, regardless of design experience.

2. AI-First Approach: Uses artificial intelligence as the foundation for simplifying complex design tasks.

3. Multi-Purpose Functionality: Handles photo editing, background removal, text integration, and complete image generation.

4. Beyond Web Design: Expands Wix's reach from website creation to broader visual content creation.

5. Strategic Market Entry: Positions against established players like Adobe, Canva, and Figma with a freemium model.

Published: May 15, 2025

JUST RELEASED

SNEAK PEEK: Textures in AI Image Generation - Coming Soon!

Discover the competitive edge in AI creativity with our comprehensive guide to texture mastery:

• Material Mastery: Learn to generate remarkably realistic wood grain, metal patinas, and fabric weaves through precise prompt engineering

• Artistic Medium Simulation: Recreate the distinctive textures of oil painting, watercolor, charcoal, and printmaking with authenticity that transcends basic style transfer

• Light & Surface Control: Master the subtle interplay between light and materials to create dramatic atmospheres and authentic physical properties

• Beyond the Basics: Explore specialized texture systems from biological patterns to abstract geometries that elevate your work beyond generic AI output

This isn't just texture knowledge—it's creative differentiation in the AI era.

🪵 Transform basic materials into rich, tactile surfaces
🎨 Master the subtle language of artistic expression
✨ Control light interaction with professional precision
🧠 Create distinctive visual systems that set your work apart

✨ Get the Sneak Peek Here!

Image Generation

AI Image Generator Turns Text Prompts Into Custom Visual Creations 🖼️

Summary: This Stable Diffusion 3.5-powered AI image generator interprets natural language prompts to create detailed, aesthetically pleasing visuals in seconds. For marketing teams, designers, and content creators, the tool accelerates concept prototyping and asset creation while reducing reliance on stock imagery, dramatically improving creative workflow efficiency and enabling rapid personalization.

Five Essential Elements of the Article:

1. Deep Learning Interpretation: Converts natural language instructions into accurate visual representations using advanced neural networks.

2. Workflow Acceleration: Reduces concept-to-creation timelines from days to minutes for marketing and design teams.

3. Prototype Iteration: Enables rapid testing of multiple visual approaches before committing to final production.

4. Custom Asset Creation: Generates unique, rights-free images tailored to specific brand needs and contexts.

5. Creative Process Augmentation: Complements human designers rather than replacing them, enhancing ideation and execution.

Published: May 16, 2025

Workflow by The Gen Creative

In each newsletter, the Gen Creative team puts together a practical creative workflow so you can get ideas of how to implement AI right away. Want to see more? Check them out here!

Image to Video

Google’s AI image-to-video generator launches on Honor’s new phones 🖼️📽️

Summary: Google's Veo 2 image-to-video AI transforms still photos into five-second animated clips in just minutes. The technology analyzes images without text prompts, creating realistic pet movements and human animations, though complex scenes often yield surreal results—from rotating vintage cars to ghostly hands and pigeons emerging from artwork.

Five Essential Elements of the Article:

1. Google Veo 2 Integration: Powered by Google's advanced AI video model, previously limited to enterprise and Gemini Advanced users.

2. Gallery App Implementation: Built directly into Honor's native photo app requiring no separate downloads or setup.

3. Five-Second Video Generation: Creates brief animated clips taking 1-2 minutes to process each photo.

4. Multi-Orientation Support: Works with both portrait and landscape images without requiring manual adjustments.

5. No Text Prompt Option: Relies solely on image analysis without supplementary text guidance, simplifying use while limiting control.

Published: May 12, 2025

Designs to Code

Figma introduces ‘vibe-coding’ AI software design feature 💻

Summary: Figma enters the vibe-coding market with "Figma Make," a premium feature powered by Anthropic's Claude 3.7 Sonnet that turns text descriptions or existing designs into functional code. Unlike competitors, it integrates with company design systems and offers drop-down menus for quick edits without waiting for AI responses.

Five Essential Elements of the Article:

1. Design System Integration: Automatically applies company fonts, colors, and style guidelines, maintaining brand consistency across generated code.

2. Dual Input Flexibility: Accepts both text descriptions and existing Figma design files as starting points for code generation.

3. Streamlined Editing Interface: Features drop-down menus for quick element adjustments without requiring new AI requests.

4. Claude 3.7 Foundation: Built on Anthropic's advanced AI model to ensure high-quality, functional code generation.

5. Professional Creation Capability: Early users have built sophisticated products including video games, note-taking apps, and personalized calendars.

Published: May 7, 2025

Visual Design

Wix takes on Canva and Adobe with new free visual design platform ✏️

Summary: Wix challenges Canva and Adobe Express with Wixel, a free AI-powered visual design platform focused on simplicity and powerful features. The intuitive interface offers one-click background removal, smart selection tools, and AI image generation capabilities, with video and story creation features planned for future updates.

Five Essential Elements of the Article:

1. Intuitive User Interface: Simpler navigation and more accessible tools compared to competitors like Canva.

2. One-Click Background Removal: Instantly removes image backgrounds without complex selection tools.

3. AI Image Generation: Creates custom visuals from text prompts, though currently with some limitations.

4. Smart Selection Tools: Guides users through editing processes with clear, accessible prompts.

5. Freemium Structure: Core features available for free with premium templates and additional AI credits in paid tier.

Published: May 15, 2025

Remote Creative Jobs

5 Remote Startup Creative Jobs

1. Graphic Design Intern: Careem is looking for a Graphic Design Intern to create visuals across its app, social media, and marketing channels. If you’re passionate about design, know Adobe Illustrator or Photoshop, and want to learn in a fast-paced, purpose-driven team, this is for you. Enjoy flexible work, real projects, and the chance to make an impact across the Middle East.

2. Senior/Lead Character Artists: Keywords Studios is hiring 3D Character Artists to work on top AAA games. With 5+ years of experience and a strong portfolio, you’ll create high-quality characters using tools like ZBrush, Maya, and Unreal Engine 5. This full-time role offers competitive pay, flexible work, and the chance to shape iconic titles globally.

3. Digital Content Producer: Two Circles is seeking a Digital Content Producer to create and manage sports-focused content across digital platforms. With 3+ years’ experience and strong CMS skills, you'll bring engaging fan experiences to life through strategy, production, and analytics.

4. 3C Game Designer: DPS Games is hiring a Game Designer to shape the feel of movement, combat, and camera for a new sci-fi fantasy title. You’ll prototype in Unreal, work on vehicle gameplay, and collaborate across teams to create immersive experiences.

5. Weekend Editor: The Verge is hiring a Weekend Editor to lead its weekend coverage. You’ll pitch and produce engaging series, cover breaking tech news, and curate the homepage Saturday–Sunday, with prep during the week. Ideal candidates have newsroom experience, a passion for tech, and great editorial instincts.

See you next time!

AI is becoming a go-to tool in everyday creative work. 💻🎨 From developing visuals and designing sound to editing stories, it’s helping shape how ideas come together. 🖼️🎧 Whether creating imagery, arranging audio, or refining words, AI offers reliable support throughout the process. 🎬📝 Explore how technology is being used in daily creative practice. 🔍🧰

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