Today’s Creative Spark…

• My Week Powered by AI Video Generators (How I Saved 10 Hours)

• New AI Design Tool Boosts Drone Show Creativity

• Google Bets on Hollywood Talent to Sharpen its AI Video Tools

• Deezer’s Full-Blown AI Tracking Reveals 30,000+ AI Tracks Now Uploaded Daily

• Alibaba Leads $60M Financing In AI Video Tool PixVerse's Parent AIsphere

From AI tools that cut video editing hours to music platforms flooded with synthetic songs and drones designing their own shows, are we witnessing creativity expand—or watching it slip away from human hands?

Read time: 9 minutes

Video Generation

My Week Powered by AI Video Generators (How I Saved 10 Hours) 💯

Summary: Over the course of one week, Usama Safdar tested AI video generators including Runway, Pika Labs, and HeyGen to see whether they could realistically save time while producing quality content. The experiment showed that while these tools aren’t a complete replacement for human editors, they significantly reduce editing time, expand creative options, and lower costs for business use cases.

Five Essential Elements:

1. First Impressions: Tools like Runway, Pika Labs, and HeyGen felt powerful but unfamiliar, shifting the process from manual editing to prompt-based creation.

2. Time Savings: Simple tasks like creating a 30-second clip or adding subtitles took minutes instead of hours, saving about 10 hours across the week.

3. Creative Flexibility: AI allowed quick exploration of multiple visual styles and variations, amplifying creative freedom rather than limiting it.

4. Business Value: HeyGen generated professional marketing videos with avatars in minutes, replacing work that typically costs hundreds of dollars.

5. Limitations: Outputs can look generic without careful prompts, costs can add up, and questions remain around ownership and copyright.

Published: September 5, 2025

Drones

New AI Design Tool Boosts Drone Show Creativity 👀

Summary: Verge Aero has introduced an AI-powered design tool within its Design Studio software that helps drone show creators generate professional elements and storyboards more efficiently. The tool is designed to simplify workflows, reduce production time, and expand creative possibilities without replacing human artistry.

Five Essential Elements:

1. Purpose: The tool integrates AI into Verge Aero’s Design Studio to help creators draft concepts and design drone shows with less effort.

2. Core Features: It enables storyboarding through simple prompts, allows manipulation of show elements via text or images, and syncs outputs directly with Design Studio for polishing.

3. Creative Focus: Verge Aero emphasizes that the AI is meant to empower artists, not replace them, by lowering barriers to entry and freeing up time for storytelling and effects.

4. Industry Impact: The tool reduces the learning curve for beginners while giving professionals faster ways to build and refine complex shows.

5. Availability: The AI design tool is now available worldwide to Verge Aero’s professional user base.

Published: September 11, 2025

Workflow by The Gen Creative

In each newsletter, the Gen Creative team puts together a practical creative workflow so you can get ideas of how to implement AI right away. Want to see more? Check them out here!

Video

Google Bets on Hollywood Talent to Sharpen its AI Video Tools 📽️

Summary: Google has hired filmmaker Henry Daubrez as its new filmmaker in residence to help shape its AI video tool, Flow. His role combines product input, artist mentorship, and the development of an interactive project. The move reflects Google’s strategy of courting creative talent to drive adoption in the competitive AI video landscape.

Five Essential Elements:

1. New Hire: Filmmaker Henry Daubrez joins Google Labs as filmmaker in residence.

2. Role: Daubrez will shape Flow internally, lead Flow Sessions (a mentorship program for filmmakers), and create The Enchanted Door, an interactive storytelling project.

3. Creative Partnerships: Google has previously partnered with Darren Aronofsky’s AI studio, Primordial Soup, as part of its Flow launch.

4. Strategic Focus: Google is betting on artist adoption—bringing filmmakers directly into development to gain an edge against competitors like OpenAI and Meta.

5. Industry Signal: The move underscores Google’s Hollywood-inspired playbook, positioning Flow as a creator-first platform in the AI video race.

Published: September 5, 2025

Music

Deezer’s Full-Blown AI Tracking Reveals 30,000+ AI Tracks Now Uploaded Daily 🎧

Summary: Deezer reports that AI-generated music now makes up 28% of daily uploads—over 30,000 tracks per day—up from 10% in January 2025. While AI music represents a small share of streams, much of it is linked to fraudulent activity. Deezer is responding by tagging all AI tracks, excluding them from recommendations and playlists, and refining royalty protections for human artists.

Five Essential Elements:

1. Rising Volume: AI-generated uploads increased from 10% in January to 28% in September 2025, now surpassing 30,000 tracks per day.

2. Fraud Concerns: Around 70% of AI-generated track streams are flagged as fraudulent, with only about 0.5% of total streams on Deezer coming from AI content.

3. Protecting Artists: Deezer excludes fully AI-generated tracks from algorithmic recommendations, editorial playlists, and royalty calculations tied to fraudulent activity.

4. Technology: Deezer’s AI detection system, launched in early 2025 and backed by two patents, tags 100% of AI-generated uploads.

5. Industry Impact: A CISAC/PMP study warns that up to €4 billion in creator revenues could be at risk by 2028 if AI-generated uploads continue at this pace.

Published: September 11, 2025

Video Generation

Alibaba Leads $60M Financing In AI Video Tool PixVerse's Parent AIsphere 🫣

Summary: Alibaba has led a $60 million funding round in AIsphere, the parent company of AI video generator PixVerse, alongside Antler and the Beijing AI Industry Investment Fund. The deal marks the largest funding raised by a Chinese AI video generation startup to date and highlights Alibaba’s growing focus on advanced technology investments.

Five Essential Elements:

1. Funding Round: AIsphere secured $60 million, led by Alibaba with participation from Antler and the Beijing AI Industry Investment Fund.

2. Market Position: AIsphere’s PixVerse claims over 100 million global users, offering video generation from text prompts, images, and clips.

3. Viral Success: PixVerse gained traction after its “Venom effect” video template went viral on TikTok in late 2024.

4. Alibaba Strategy: The investment follows Alibaba’s $100 million backing of robotics startup X Square Robot, signaling its push into AI-driven technologies.

5. Broader Context: Alibaba also invests in MiniMax, a competitor to AIsphere, while its shares have surged—up 71% year-to-date and reaching a four-year high in Hong Kong.

Published: September 11, 2025

Remote Creative Jobs

5 Remote Startup Creative Jobs

1. Contractor: Graphic Designer: Produce social, marketing, and campaign assets in Canva/Figma, with a focus on motion design and occasional light video editing.

2. 3D Artist: ARVORE seeks a 3D Artist to craft real-time characters, props, and environments for XR projects; must be skilled in Maya/Blender/ZBrush/Substance/Unity with strong artistic fundamentals.

3. Sound Designer/Editor: Join Dhar Mann Studios’ Changing Lives Productions to craft sound design, Foley, and final mixes that elevate scripted dramas and reach 1B+ monthly views worldwide.

4. Content Creator: Coins.ph, the Philippines’ pioneer crypto brand with 18M+ users, is hiring a Content Creator to lead its UGC program—driving authentic, community-driven content across TikTok, Instagram, YouTube Shorts, Telegram, and Discord.

5. Professional Writer: Dibbly | The Urban Writers is seeking Freelance Writers to join its global platform, creating books, blogs, and content across niches while enjoying flexible schedules, fast payments, and a supportive creative community.

See you next time!

Making something new means moving between broad ideas and careful edits. 🎨🎼 AI steps in on the edits—aligning visuals, leveling audio, polishing words. 🖼️🎛️✍️ Quiet support that leaves more room for creativity. 📸🎤📑

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