Today’s Creative Spark…

• OpenAI makes its first foray into feature-length film

• OpenAI Codex MCP Setup: Create Pro-Grade Videos in Minutes From an Image

• OpenWav launches new music app to re-empower artists

• The World of AI Upside Down: From Asking AI to Write for Us, to Writing the Tools That AI Needs to Work for Us

• ABB brings AI-designed street art to life in Mladá Boleslav

AI is turning artists, filmmakers, and robots into collaborators—are we shaping creativity or being reshaped by it?

Read time: 9 minutes

Film

OpenAI makes its first foray into feature-length film 🎥

Summary: OpenAI is partnering with Vertigo Films and Native Foreign to produce Critterz, an animated feature built with generative AI tools. The project adapts an AI-animated short by OpenAI’s Chad Nelson and will test whether AI can make full-length films faster and cheaper than traditional animation.

Five Essential Elements:

1. Partnership: OpenAI is supplying AI tools and computing power to Vertigo Films and Native Foreign for the production of Critterz.

2. Origins: The film expands on Chad Nelson’s 2023 AI short of the same name, which parodied nature documentaries.

3. Production Process: Humans will write, voice, and sketch characters, while OpenAI’s image tools will transform sketches into finished animation.

4. Timeline and Budget: The film aims to be completed in nine months at under $30 million, compared to Pixar’s Elio, which cost over $150 million.

5. Industry Impact: Critterz could validate AI-driven filmmaking, but risks backlash over labor, copyright, and artistic concerns.

Published: September 14, 2025

Video

OpenAI Codex MCP Setup: Create Pro-Grade Videos in Minutes From an Image 🤩

Summary: OpenAI’s Codex, combined with Modular Command Processing (MCP) servers, introduces a new way to automate professional video creation. By turning a single image and a script into polished avatar videos, the system integrates multiple AI tools—such as 11 Labs for voiceovers, Nano Banana for editing, and Omni Model for avatars—to deliver high-quality content fast. While early tests show strong efficiency and quality, issues like synchronization glitches and tool call errors remain. The setup demonstrates clear potential for scalable content creation across marketing, education, and social media.

Five Essential Elements:

1. Automated Workflow: Codex with MCP servers coordinates tools like 11 Labs, Nano Banana, and Omni Model to generate avatar videos from simple inputs.

2. Step-by-Step Process: Audio is generated or uploaded, segmented, synced with AI-edited video clips, and assembled into a final polished product.

3. Strengths: The system delivers speed, professional quality, and scalable outputs compared to traditional editing workflows.

4. Challenges: Tool call errors and minor synchronization issues highlight the need for refinement in AI-driven automation.

5. Practical Use Case: The Reddit MCP server converts trending Reddit posts into short-form videos for TikTok and YouTube Shorts, showcasing real-world applications.

Published: September 14, 2025

Workflow by The Gen Creative

In each newsletter, the Gen Creative team puts together a practical creative workflow so you can get ideas of how to implement AI right away. Want to see more? Check them out here!

Music

OpenWav launches new music app to re-empower artists 🎵

Summary: OpenWav has introduced a new artist-first platform that allows musicians to release music, sell merchandise, host events, and build communities directly with fans. Backed by CEO Jaeson Ma and musician Wyclef Jean, the app challenges the streaming-dominated model by focusing on “true fans” and ensuring artists keep a larger share of revenue. With built-in commerce, event tools, and future AI-driven features, OpenWav positions itself as an alternative for sustainable careers in music.

Five Essential Elements:

1. Direct-to-Fan Model: Artists can release music, sell merchandise, host pop-ups, and connect with audiences without intermediaries.

2. Artist Ownership: Musicians keep control of both their content and fan data, unlike traditional streaming platforms.

3. Revenue Structure: Ticket sales are split 80/20 in favor of artists, and merchandise is sold through dropshipping with no upfront costs.

4. True Fans Strategy: Instead of chasing massive streaming numbers, the model emphasizes cultivating loyal audiences who directly support artists.

5. Future AI Tools: Planned AI features will assist with design, promotion, and tour planning to support both creative and business needs.

Published: September 15, 2025

Writing

The World of AI Upside Down: From Asking AI to Write for Us, to Writing the Tools That AI Needs to Work for Us ✍️

Summary: The relationship between humans and AI is shifting: instead of only prompting AI, we now need to design tools, protocols, and governance structures that let AI agents work effectively. With billions being invested in AI infrastructure, tool design is emerging as both a technical and strategic priority. Clear engineering practices, iterative prototyping, and strong governance are essential to ensure reliability, efficiency, and accountability.

Five Essential Elements:

1. The Inversion: AI no longer just responds to us — humans now build tools and evaluation protocols to help agents function effectively.

2. Tool Design Principles: Effective tools must be well-chosen, clearly named, context-rich, token-efficient, and precisely specified.

3. Prototyping & Evaluation: Iterative testing with agents in the loop reduces inefficiencies and prevents costly large-scale deployment errors.

4. Governance Imperative: Like cybersecurity and data ethics before it, agentic tool design is becoming a leadership and regulatory concern.

5. Strategic Stakes: With trillions in AI investment expected, organizations that master this paradigm will gain productivity and innovation advantages, while others risk waste and reputational harm.

Published: September 14, 2025

Street Art

ABB brings AI-designed street art to life in Mladá Boleslav 🎨

Summary: At the City=Gallery Street Art Festival in Mladá Boleslav, ABB showcased a collaboration between robotics, AI, and community engagement by using its IRB 5500 robot with PixelPaint technology to create a mural designed through public input and AI tools. Supported by Škoda Auto, its Endowment Fund, PPG, and festival organizers, the project highlighted how industrial precision can be applied to creative expression while fostering local community involvement.

Five Essential Elements:

1. Community-driven design: The public voted online to shape the mural’s style, mood, and themes, which AI then used to generate the artwork.

2. PixelPaint technology: Originally developed for automotive painting, ABB’s PixelPaint enabled intricate designs to be applied in a single pass with inkjet-like precision.

3. Material innovation: PPG provided a customized coating system, including a fast-drying primer and UV-resistant topcoat, adapted for outdoor street art.

4. Festival highlight: The live robot painting on September 4–5 was one of the main attractions of the City=Gallery festival.

5. Broader significance: The project combined art, technology, and sustainability, demonstrating how global companies like ABB and Škoda Auto strengthen local communities through innovation and cultural engagement.

Published: September 12, 2025

Remote Creative Jobs

5 Remote Startup Creative Jobs

1. Graphic Designer (project-based): Influ2 is hiring a Graphic Designer with 3+ years of experience in Figma and Adobe to shape brand visuals and create high-impact designs, fully remote with flexible hours.

2. Interior Designer: Makan Design is seeking a Top Interior Designer with a proven track record in high-profile projects to design iconic spaces and lead every detail from concept to flawless execution.

3. Motion Graphics Designer - Video Games: Keywords Studios seeks a Senior Motion Graphics Designer (hybrid, Philippines, UK shift) to craft dynamic content and lead a creative team for global gaming brands.

4. Instructional Designer: Ardent Learning is hiring a Contract Instructional Designer ($50/hr) to create engaging eLearning with rapid tools, manage multiple projects independently, and deliver high-quality, client-ready training solutions.

5. Content Writer: Huzzle seeks a Content Writer to create engaging LinkedIn posts for executives, building thought leadership and driving client engagement (£699–£900/month).

See you next time!

In creative work, vision sets the direction and detail shapes the result. 🌟🖌️ AI now helps with the details—adjusting images, smoothing sound, tightening lines. 🖼️🎧✏️ Always in the background, it keeps the process moving. 📷🎹📄

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