Today’s Creative Spark…

• Google’s Latest AI Photo-Editing Tool Means You Might Not Need Photoshop

• Adobe Premiere Now Delivers Fast, Pro-Quality Video Editing on Mobile

• OpenAI to boost content owners' control for Sora AI video app, plans monetization

• AI Photo Editor Photowand Launches Globally, Replacing $5,000 Photography Sessions with $9.99/Month Service Processing 500,000 Photos Daily

• From Storyboard to Screen in Minutes: AI as Advertising's Creative Partner

AI is rewriting the rules of creativity, turning what used to take hours or thousands of dollars into instant, professional-grade photos, videos, and ads, while keeping humans in the driver’s seat of imagination.

Read time: 4 minutes

Photography

Google’s Latest AI Photo-Editing Tool Means You Might Not Need Photoshop 📸

Summary: Google has introduced Gemini 2.5 Flash Image, an update to its AI image tools that brings new editing features to the Gemini app. It allows users to make detailed edits, combine multiple photos, and adjust specific elements using natural language prompts, offering a simpler way to enhance images.

Five Essential Elements:

1. Precision Editing: Users can make specific changes such as recoloring clothing or adjusting hairstyles without altering the rest of the image.

2. Image Blending: Gemini can merge multiple images while keeping characters and details consistent.

3. Scene Control: It can adjust backgrounds, lighting, or weather to modify the mood or setting of a photo.

4. Object Manipulation: Users can add or remove objects by describing the desired change in text prompts.

5. Ease of Use: The editing tools are built into the Gemini app, allowing image adjustments through natural language rather than manual design work.

Published: October 3, 2025

Video

Adobe Premiere Now Delivers Fast, Pro-Quality Video Editing on Mobile 🎬

Summary: Adobe has launched Premiere for iPhone, a mobile version of its professional video editor that brings advanced editing tools to creators on the go. The app includes precision multi-track editing, AI-powered sound tools, content generation features, and seamless desktop integration, all available for free with optional upgrades for storage and generative credits.

Five Essential Elements:

1. Full Editing Control: Offers multi-track 4K HDR editing, frame-accurate cuts, captions, and motion effects directly on mobile.

2. AI Audio Tools: Includes Enhance Speech for clear voiceovers and Generative Sound Effects for automatically synced audio.

3. Generative Features: Users can create AI-powered stickers, backgrounds, and image-to-video transitions within the app.

4. Cross-Platform Workflow: Projects started on iPhone can be continued on desktop Premiere Pro for further refinement.

5. Free and Accessible: Available now on iPhone with no watermark and simple export options for social platforms like TikTok and YouTube.

Published: September 30, 2025

Workflow by The Gen Creative

In each newsletter, the Gen Creative team puts together a practical creative workflow so you can get ideas of how to implement AI right away. Want to see more? Check them out here!

Video

OpenAI to boost content owners' control for Sora AI video app, plans monetization 🎥

Summary: OpenAI is introducing new tools in its Sora AI video app to give content owners greater control over how their characters are used and to create opportunities for revenue sharing. Rights holders will be able to block or allow their characters’ use in AI-generated videos, with compensation for approved usage. The update follows Sora’s rapid growth since its U.S. and Canada launch, as OpenAI balances innovation with copyright protection and creator monetization.

Five Essential Elements:

1. Rights Management Tools: Copyright owners can choose to block or allow the use of their characters in AI-generated videos.

2. Revenue Sharing: OpenAI plans to compensate rights holders whose content or characters are used within Sora.

3. App Availability: Sora launched as a standalone app in the U.S. and Canada, allowing users to create 10-second AI videos.

4. Industry Response: Major studios, including Disney, have reportedly opted out of having their materials appear in Sora.

5. Future Expansion: OpenAI aims to refine its monetization model through testing before applying it across other AI products.

Published: October 3, 2025

Photography

AI Photo Editor Photowand Launches Globally, Replacing $5,000 Photography Sessions with $9.99/Month Service Processing 500,000 Photos Daily 📸

Summary: Circo, Inc. has launched Photowand AI, a global photo-editing platform that creates studio-quality images from basic reference photos in under 20 seconds. Now available in 180+ countries, the service processes over 500,000 photos per day and offers professional results for $9.99 per month. Businesses use it for e-commerce, real estate, food, and marketing visuals, reducing traditional photography costs that range from $500 to $5,000 per session.

Five Essential Elements:

1. Global Launch: Available in 180+ countries, processing more than 500,000 photos daily.

2. Affordable Pricing: Subscription starts at $9.99 per month, replacing expensive photography sessions.

3. AI Editing Features: Generates professional results from simple uploads, supporting multiple languages and natural language editing.

4. Business Applications: Used for headshots, real estate, product photography, and social media marketing.

5. Technology and Speed: Built on advanced AI models from Stanford research, delivering results 4x faster than comparable tools.

Published: October 6, 2025

Advertising

From Storyboard to Screen in Minutes: AI as Advertising's Creative Partner 🎬

Summary: AI-powered text-to-video tools are transforming ad production by turning concepts into viewable prototypes within hours. Platforms like Runway, Veo 3, Pika Labs, Synthesia, and Sora allow creative teams to visualize ideas before committing to costly shoots. Agencies are introducing new roles such as prompt designers and creative technologists, integrating AI into daily workflows while keeping human judgment central to storytelling.

Five Essential Elements:

1. Faster Prototyping: AI tools move ad ideas from storyboard to watchable clips in minutes, reducing time and cost.

2. Expanded Roles: Teams now include prompt designers and creative technologists to bridge creativity and AI tools.

3. Collaborative Workflow: Writers, art directors, and technologists work together in shorter creative sprints.

4. Human Oversight: Taste, emotion, and cultural nuance remain human-led, even with AI-assisted production.

5. New Creative Standards: Agencies adopt “AI prototype” as a new stage, testing multiple visual directions before production.

Published: October 7, 2025

Remote Creative Jobs

5 Remote Startup Creative Jobs

1. Brand Designer - AI Driven: Craft AI-driven visual identities and brand assets across marketing, product, and digital channels.

2. Props Artist / Reviewer: Approve 3D game assets for quality and consistency.

3. Graphic Designer with Video Editing & Animation Skills: Create branding, digital, print, and social media designs with light video editing for a boutique creative agency.

4. Website Designer: Maintain and optimize HubSpot and WordPress sites, troubleshoot issues, and manage updates and forms efficiently.

5. Product Designer: Design and optimize marketing sites, emails, and landing pages that drive user acquisition and engagement for Cerebral’s mental health platform.

See you next time!

Creative work flows between big ideas and small details. 🖌️🎶 AI helps with the details—aligning images, smoothing audio, refining words. 🖼️🎚️✍️ It stays in the background, quietly supporting the process. 📷🎤📄

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