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The Creative Compass: Staying Human in an AI-Driven World
+ Adobe Launches Huge Barrage of AI-Powered Tools Across Its Entire Portfolio
The Gen Creative
Today’s Creative Spark…
The Creative Compass: Staying Human in an AI-Driven World
Adobe Launches Huge Barrage of AI-Powered Tools Across Its Entire Portfolio
Canva Launches Its Own Design Model, Adds New AI Features to the Platform
Introducing Figma Weave: The Next Generation of AI-Native Creation at Figma
Universal Music Group and Stability AI Announce Strategic Alliance to Co-Develop Professional AI Music Creation Tools
What if your next design, soundtrack, or AI-generated masterpiece could be envisioned, crafted, and refined while most people are still scrolling through their morning feed?
Read time: 10 minutes
Creativity

Source: PRINT
Summary: Justin Ahrens reflects on how creativity can stay authentic in the age of AI. He argues that while AI can accelerate ideation and production, true creativity still comes from human discernment, emotion, and curiosity. Designers must treat AI as a collaborator, not a replacement, using it to enhance imagination while maintaining empathy, craft, and purpose.
Five Essential Elements:
Human-Centered Creativity: AI can suggest ideas, but humans decide what truly matters.
Creative Partnership: Treat AI as a tool that expands imagination, not a rival that defines it.
Craft Matters: Tangible design, like print, grounds creativity in emotion and authenticity.
Curiosity Over Speed: The best ideas come from exploration, not automation.
Meaningful Direction: Creativity thrives when guided by empathy, ethics, and care.
Published: October 28, 2025
Creativity

Source: Adobe
Summary: At Adobe Max 2025, Adobe unveiled a sweeping range of AI features across Creative Cloud, Express, and GenStudio. The updates center on Adobe Firefly, which now supports full video production, including Generate Soundtrack and Generate Speech tools, and introduces a new Prompt to Edit feature for text-based image adjustments. Users can also customize their own AI models through Firefly Custom Models. Beyond Firefly, Photoshop adds new generative models from Google and Black Forest Labs, Premiere Pro gets AI Object Mask for isolating subjects in footage, and Lightroom introduces Assisted Culling to streamline photo selection. Adobe also debuted AI Assistants to automate repetitive tasks while maintaining creative control, showing its continued push to make AI a seamless partner in creative workflows.
Five Essential Elements:
Firefly Expansion: Now includes music, speech, and video editing with commercial-safe AI.
Prompt to Edit: Enables text-based image adjustments directly in Firefly.
Custom AI Models: Lets creators personalize assets to their own style.
Cross-App AI Features: Photoshop, Premiere, and Lightroom gain intelligent automation.
AI Assistants: Agentic AI tools handle repetitive work while preserving creative intent.
Published: October 28, 2025
Workflow by The Gen Creative

In each newsletter, the Gen Creative team puts together a practical creative workflow so you can get ideas of how to implement AI right away. Want to see more? Check them out here!
Design

Source: Canva
Summary: Canva has introduced its first proprietary design model that generates editable, multi-layered designs instead of static images. This foundational model understands layouts, objects, and design elements across various formats, including presentations, websites, and social media posts. The platform’s AI assistant, Canva AI, is now integrated throughout the interface, allowing users to generate 3D objects, mimic design styles, and even collaborate through AI-assisted comments. Canva also unveiled new tools that connect its spreadsheet and app-building features, enabling users to create data-driven widgets. Additionally, the company launched Canva Grow, an AI-powered marketing platform for campaign creation and analytics, and made its professional Affinity suite free forever while integrating it more deeply into Canva’s ecosystem.
Five Essential Elements:
Editable AI Designs: Canva’s new model generates layered, editable visuals rather than flat images.
Integrated AI Assistant: Canva AI now works across all tools, supporting real-time collaboration and creation.
Data-Driven Widgets: Users can connect spreadsheets with app-building tools to create visual data widgets.
AI-Powered Marketing: Canva Grow combines asset creation, analytics, and direct publishing to ad platforms.
Affinity Integration: The professional design suite is now free and seamlessly connected to Canva’s ecosystem.
Published: October 30, 2025
Design

Source: Figma
Summary: Figma has acquired Weavy, an AI-powered creative platform, to launch Figma Weave—a new environment for AI-native image, video, animation, motion design, and VFX creation directly within Figma. Weave brings together leading generative models like Sora, Veo, and Flux with professional editing tools on a node-based canvas that lets users mix AI generation with manual craft. This allows creatives to branch, remix, and refine outputs with full control, blending exploration with precision. The acquisition reflects Figma’s belief that AI should enhance—not replace—human creativity, helping designers push “beyond the prompt” to achieve higher-quality results.
Five Essential Elements:
Figma Acquires Weavy: Integrates AI-driven image, video, and motion design tools under the new name Figma Weave.
Node-Based Creation: Enables branching, remixing, and refining of AI outputs with hands-on editing.
Multi-Model Flexibility: Supports various top AI models for different creative tasks.
Focus on Human Craft: Positions AI as a creative collaborator rather than a replacement.
Expanding Global Team: Figma Weave’s team in Tel Aviv will grow to accelerate product development.
Published: October 30, 2025
Music
Source: Universal Music Group x stability.ai
Summary: Universal Music Group (UMG) and Stability AI have formed a strategic alliance to develop next-generation professional AI music creation tools that prioritize artists’ needs and uphold responsible innovation. The collaboration aims to create fully licensed, commercially safe tools designed to support musicians, producers, and songwriters in their creative process. UMG’s artists will provide direct feedback to Stability AI’s research and product teams, helping shape tools that enhance rather than replace human artistry. Both companies emphasize ethical AI training, ensuring data used for model development is properly licensed and attributed. This partnership extends UMG’s ongoing leadership in responsible AI use across the creative industry and builds on Stability AI’s track record of developing professional-grade, legally compliant generative audio technology.
Five Essential Elements:
Artist-Centered Development: Tools designed in collaboration with musicians, songwriters, and producers.
Commercially Safe Models: Fully licensed datasets ensure ethical, legal music generation.
Creative Empowerment: AI tools built to enhance creativity, not automate artistry.
Responsible Innovation: Alignment on transparent, ethical model training and attribution.
Cross-Industry Expansion: Extends Stability AI’s collaborations into music after gaming and marketing.
Published: October 30, 2025
Remote Creative Jobs
5 Remote Startup Creative Jobs
Media & Creative Resource: Produce multimedia content for BlackStone eIT’s education and marketing campaigns.
Custom Content Editor: Write and edit PatientPoint digital signage content.
Video Editor and Designer: Edit and design short-form videos, motion graphics, and social assets for LaunchSquad.
Photo Editor, Editorial: Edit and source editorial photos and manage workflows at Morning Brew.
Character Art Director - NBA 2K: Lead character art and direct the visual style for NBA 2K at Visual Concepts.
See you next time!
Creativity is both vision and detail. 🖌️🎵 AI helps with the details—framing visuals, fine-tuning audio, refining text. 🖼️🎧✏️ Subtle, steady support that leaves space for the bigger picture. 📸🎙️📄
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Keep Reading
Photoshop’s latest AI updates, powered by Adobe Firefly, streamline image creation and editing with tools like Generative Fill, Expand, and Remove. Users can now generate images directly in Photoshop, refine specific areas with prompts, expand canvases seamlessly, and remove unwanted elements without disrupting composition. Other AI features such as Sky Replacement and Generate Background add creative flexibility, while Neural Filters and curvature tools enhance detailed editing. These updates make it easier to produce high-quality visuals efficiently, especially when creators understand how each tool fits their workflow.
Physicist Luis Batalha shared an AI-generated video on X comparing how a ball and a feather fall in air versus a vacuum, showcasing Grok Imagine’s realistic grasp of physics. In response, Elon Musk remarked, “Grok Imagine video generation understands physics,” praising the tool’s physical accuracy. The exchange sparked discussion online about how advanced AI video tools are becoming at replicating real-world phenomena, blurring the line between simulation and reality.
North American PROs Ascap, BMI, and Socan will now allow registration of songs partially generated using AI tools, provided they combine AI elements with human authorship. Suno has upgraded its free model to “v4.5-all,” offering improved quality similar to its paid versions. TikTok introduced “Smart Split” to automatically edit long-form videos into short, captioned clips, and “AI Outline” to help creators generate titles, hashtags, and hooks. Meanwhile, new research from Barcelona found that AI-generated music triggers greater pupil dilation—suggesting listeners may find it more cognitively demanding and less emotionally natural than human-created tracks.