Today’s Creative Spark…

• Animation in 2025: “If AI Can Do It, Maybe It Wasn’t That Original”

• Grand Theft Auto and Borderlands owner Take-Two has had “success” with using AI for “mundane tasks,” but doesn’t see it as a replacement for actual creativity

• Artificial Intelligence Won’t Replace Designers; It Will Supercharge Them

• Microsoft AI’s First In‑House Image Generator MAI‑Image‑1 Is Now Available

• Antares Unveils MetaMorph Voice Modelling Plugin

AI speeds up repetitive tasks and polishing, letting humans focus on creativity, storytelling, and emotion.

Read time: 7 minutes

Animation

Animation in 2025: “If AI Can Do It, Maybe It Wasn’t That Original” 🎬

Summary: Animation studios are increasingly using AI as a creative partner within production pipelines. Instead of replacing artists, AI helps accelerate workflows such as storyboarding, animatics, and visual mockups. This lets creatives focus more on storytelling, design, and emotional impact while delegating repetitive tasks to machines.

Five Essential Elements:

1. AI generates drafts and prototypes faster than traditional workflows.

2. Artists focus on refining and shaping creative direction.

3. Iteration speed increases, allowing more experimentation early in production.

4. AI handles repetitive tasks while humans maintain creative control.

5. Industry sentiment remains positive, seeing AI as a tool for artistic growth.

Published: November 5, 2025

Game Design

Grand Theft Auto and Borderlands owner Take-Two has had “success” with using AI for “mundane tasks,” but doesn’t see it as a replacement for actual creativity 🎮

Summary: Take‑Two Interactive CEO Strauss Zelnick shared that the company has adopted AI tools for non-creative tasks in game development—improving efficiency—but emphasised that these tools are not replacing creative talent. The focus is on freeing designers and developers to concentrate on innovation, story and play-experiences, while AI handles routine workflows.

Five Essential Elements:

1. AI used to automate “mundane tasks” in game development.

2. Company explicit that head-count reductions are not the goal.

3. Creatives freed to focus on design, innovation, narrative and gameplay.

4. AI positioned as support rather than substitute for human creativity.

5. Signals positive attitude toward AI in an industry often wary of it.

Published: November 7, 2025

Workflow by The Gen Creative

In each newsletter, the Gen Creative team puts together a practical creative workflow so you can get ideas of how to implement AI right away. Want to see more? Check them out here!

Design

Artificial Intelligence Won’t Replace Designers; It Will Supercharge Them 🎨

Summary: At the DesignUp conference in Bengaluru, design leaders emphasized that AI is enhancing rather than threatening creative work. AI tools allow designers to explore more ideas quickly while keeping human judgment, empathy, and storytelling at the core of every project.

Five Essential Elements:

1. AI expands idea exploration and accelerates design iteration.

2. Human creativity remains essential for meaning and emotional resonance.

3. Designers’ roles evolve toward strategy, systems, and UX integration.

4. AI automates tedious parts of the workflow, freeing time for creative thinking.

5. The future of design is collaborative, not competitive, between humans and AI.

Published: November 6, 2025

Image Generation

Microsoft AI’s First In‑House Image Generator MAI‑Image‑1 Is Now Available 🎨

Summary: Microsoft has launched its proprietary image‑generation model, “MAI‑Image‑1”, integrated into Bing Image Creator and Copilot Audio Expressions. The tool excels at producing photorealistic images—especially food, nature scenes, and artistic lighting effects—while offering quick iteration and high quality. Its availability as part of Microsoft’s creative suite signals more accessible, advanced visuals for designers and creators.

Five Essential Elements:

1. Local model deployment: MAI‑Image‑1 is Microsoft’s first in‑house text‑to‑image model.

2. Creative realism: Focused on realistic lighting, reflections, and natural scenes.

3. Integration: Available via Bing Image Creator and Copilot Audio Expressions.

4. Speed and iteration: Designed for rapid generation and refinement of visuals.

5. Creative accessibility: Opens up high‑quality image generation to a broad user base.

Published: November 4, 2025

Music & Audio

Antares Unveils MetaMorph Voice Modelling Plugin 🎤

Summary: Antares Audio Technologies has launched “Metamorph,” an AI-powered vocal modelling plugin that allows creators to transform a vocal recording using premium and ethically-trained voice models. The plugin works offline within the DAW and gives users access to 12 main voice models + 6 from partner Voice‑Swap. The company emphasises this tool is about expanding creative possibilities rather than replacing human voice, with artists compensated and creative control retained.

Five Essential Elements:

1. Offline AI vocal modelling: transforms source vocals into new timbres and styles.

2. 12 ethically-trained voice models covering a range of vocal types and genres.

3. Integration into DAW workflows (VST3, AU, AAX) for music production.

4. Artist-first design: compensation for vocal contributors and focus on human creativity.

5. Enables backing vocals, duets, and creative variation without replacing the singer.

Published: November 6, 2025

Remote Creative Jobs

5 Remote Startup Creative Jobs

1. Digital Editor Intern: Curate viral memes and social media, reporting on humor, culture, and trends weekly.

2. Music Game Design Lead: Lead game design for Synth Riders, shaping systems and progression across VR, AR, and Switch.

3. Podcast & Video Editor: Edit and produce podcasts and videos for The Dispatch with broadcast-quality sound and polished visuals..

4. Senior Concept Artist (Unannounced Project) - Contract: Design concept art for characters, creatures, and environments.

5. Design Researcher: Conduct bilingual user research to map journeys and personas for digital strategy.

See you next time!

Every creative process has a rhythm of draft, adjust, repeat. 🎛️🖌️ AI fits into that rhythm by assisting with edits, balance, and polish. 🎧🖼️✍️ It provides quiet support that helps work continue smoothly. 📷📑

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